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Corporate name change and new brand

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1. Corporate name change

Our corporate name has been changed to ADEKA from Asahi Denka Co., Ltd. on 1 May, 2006. The name ADEKA is derived from the German pronunciation of ADK which stands for its former corporate name of Asahi Denka. The name of ADEKA has become familiar to many as the common name of its corporation and as the brand name of its chemical products in Japan well as overseas. We hope to transform its corporate image to that of a successful global corporation while maintaining its brand assets, with this change to a new name spelled with Roman characters.

2. Corporate brand

♦ Corporate logo
ADEKA's dynamic corporate logo with an impressive "A" expresses the view that its proud technologies and services are moving us forward into the future in a lively manner. Bright red is its traditional corporate color. The straight blue line symbolizes innovation and ocean, and was designed to express global corporate, ADEKA, which maintains a strong global perspective and ability to change with the times. The design of "A" implicates active global corporation crossing blue oceans and country borders.


♦ Corporate slogan
ADEKA's corporate slogan is "Fusion for the Future". The slogan expresses the strength of ADEKA in producing new innovative value with fusion of broad varieties of technology and diverse human resources. In addition to the fusion of technologies, the word "fusion" also means fusion between humans, human and technology, technology and environment.

3. Sub-brands

We revised our business brands with corporate name and brand changes.


To express unity of the corporation and chemical products business, we use common logos in design. The slogan of chemical products "Amazing Chemicals" expresses the advantage of technologies, magnificence, amazement and excitement, and also implicates desire to contribute to society via our production.

The logo of the squirrel without a frame expresses the image that food production deals with trends of the times flexibly without being constrained by convention. The logo was redesigned, but the slogan "Good taste and reliable quality" will never change.

Associated companies of ADEKA also undertake company name changes and share the ADEKA brand in order to unify its image as the group's management reinforcement.

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